INDUSTRY:
ART & DESIGN
CLIENT:
COCA-COLA
YEAR:
2014
EXPERIENCE:
REAL-TIME STRATEGY
Samsung Galaxy S20
about.
For the launch of Director’s View on the Galaxy S20, we created an in-store brand experience designed to translate a technical feature into an aspirational cinematic moment.
Inspired by the language of film, the project invited consumers to step into the role of a director, transforming the smartphone’s camera functionality into an immersive and tangible retail experience.
challenge.
Communicate a complex camera feature in a simple and emotionally compelling way, creating an in-store activation capable of differentiating the Galaxy S20 while reinforcing Samsung’s innovation and cinematic positioning.
results.
The activation transformed product demonstration into experiential storytelling, increasing engagement at the point of sale and strengthening the perceived value of Director’s View.
By bridging technology and imagination, the project positioned the Galaxy S20 not just as a smartphone, but as a creative tool, empowering users to capture scenes with a true director’s perspective.
