INDUSTRY:
ART & DESIGN
CLIENT:
COCA-COLA
YEAR:
2020
EXPERIENCE:
BRAND EXPERIENCE
Fresh Coworking
about.
Fresh Coworking was an experiential event created in collaboration between Sprite and BuzzFeed, designed to celebrate creativity, collaboration, and freshness.
I led the development of the full visual communication, including graphic identity, event scenography, promotional materials, and sustainable giveaways, translating the brand’s essence into a vibrant floating coworking experience.
challenge.
Transform Sprite’s concept of freshness into a physical and immersive brand environment, creating a cohesive visual system capable of engaging a young, creative audience while maintaining strong brand recognition.
results.
The project delivered a distinctive and highly shareable brand experience, turning a floating coworking space into a living expression of Sprite’s identity.
From customized apparel and tote bags to the fully branded boat, every touchpoint reinforced the brand’s youthful, collaborative, and innovative positioning, strengthening cultural relevance and audience connection.
