INDUSTRY:
ART & DESIGN
CLIENT:
COCA-COLA
YEAR:
2014
EXPERIENCE:
REAL-TIME STRATEGY
BuzzFeed + McDonald’s
about.
“O Melhor Lancho de Todos os Tempos” was a collaborative campaign between BuzzFeed and McDonald’s that invited audiences to vote for their favorite sandwich.
As part of the project, I developed the packaging and tray liner design for the winning product — McLancho — transforming a digital poll into a tangible brand experience inside restaurants.
challenge.
Translate a highly engaging digital campaign into a physical brand expression, creating packaging that captured the playful tone of BuzzFeed while remaining aligned with McDonald’s iconic visual identity.
results.
The project successfully bridged digital interaction and in-store experience, turning audience participation into a concrete product moment.
The exclusive packaging elevated the campaign beyond social engagement, creating a memorable and shareable brand touchpoint that strengthened McDonald’s cultural relevance and reinforced the impact of the BuzzFeed collaboration.
