I developed the full visual communication for the Fresh Coworking event, a collaboration between Sprite and Buzzfeed. The project included graphic identity, event scenography, promotional materials, and sustainable giveaways.

The goal was to translate the concept of freshness and collaboration into a unique experience: a floating coworking space with vibrant design and a relaxed atmosphere. Every detail — from t-shirts and tote bags to the customized boat — reinforced the young, creative, and innovative essence of the brand.